I have a big announcement.
Quantum Leads is merging with Hoopless marketing. The merger was finalized last week.
In today’s issue, I will tell you who I partnered with, why I did it, and what comes next. This is a massive deal, probably the biggest deal I have ever made in my life. There is a lot to unpack.
LFG. 🔥
What The Deal Looks Like
Quantum Leads has merged with Hoopless Marketing, an agency owned and operated by one of my best and longest friends, David Erichsen. David was in my wedding, and we have been business partners in Sober Nation for more than 10 years.
David is the man. Truly, his friendship has been a gift.
Together, this merger creates the biggest company I have ever personally owned (not including my investment portfolio). My equity in the new entity is 45%, and there are additional partners now on the cap table. As part of the contract, 15% of my equity is “reserved” as incentive to give points away to top talent who want to join the team.
There are some other details, and some other companies in which I am now an equity holder in as well, but the majority of the deal outlines how Hoopless marketing is “merging into” Stoddart LLC dba Quantum Leads.
Why Did I Do This Deal?
There are plenty of reasons behind this move. Most are pragmatic, while a few are personal. Writing them down helps me process everything, so here is the honest breakdown.
David is a genius. He (and I, though he deserves almost all the credit) has been building a network of agents and local models on Blackwell 6000s in Boulder, CO. What this setup can do is incredible. I love technology, and I want to be at the forefront of this revolution. We are three to four years ahead of our competitors in terms of the AI tools built into our company, and the efficiency they bring us is unmatched. I’m the sales engine, and David is the tech engine.
I want to build a real sales machine. Out of everything I have done in business, building a dedicated sales team is the one thing I have never fully cracked. Because my attention has always been pulled toward running the company, I could never step back enough to build a true sales system. This deal frees me up to go full throttle on marketing, creating content, generating leads, and closing deals.
I want to slow down. My parents were forced to work very very hard. Even when they were home, I could tell they were exhausted. I am in a different position than my parents were and as a Dad, I want to take advantage of that. My kids do not care about an AI powered lead generation enterprise. The Little Dude wants to make paper airplanes with me, and The Sweet Girl wants to color. I will not let these years pass me by.
I am out of day to day operations. I stepped down as CEO of Quantum Leads a while ago, yet over the last few months, I still found myself dragged into daily management. I do not want that role anymore, and frankly, I do not need it. I do it because it’s uncomfortable for me to fully let go, but I have enough money and enough income streams that I do not need my hands on every lever of the business. Under this deal, David steps in as CEO, and I step out of operations entirely and I am fully committed to staying out of the way.
If you want to go far, go together. Entrepreneur culture has a ridiculous obsession with hero worship. We buy into this myth that lone geniuses build massive companies entirely on their own backs. It is a lie. Every great business is built by a great team. I can say with 100% certainty that the team we just put together is the best in the world.
Every piece of the puzzle fits. Lead generation has always been my core strength, and for the first time, I get to put all my physical and emotional energy into the exact thing I do best.
How The Companies Will Come Together
Stepping out of operations only works if I also stop scattering my attention everywhere else.
One of my biggest weaknesses as an entrepreneur has been chasing too many projects at once. Exploring different ideas has been a fun part of my journey, yet I am not naive to the fact that I have created mountains of unnecessary work for myself.
So I am consolidating every single asset I own into this new venture.
My social media, my personal brand, my YouTube channel, Copyblogger, Quantum, and even this newsletter will all point in one direction: generating new leads, building relationships, and driving business to our lead gen company while growing my equity portfolio.
It’s as simple as that. Singularly focused. Nothing else matters.
In Conclusion: I’m Ready
2026 has already been a year of cutting the fat and focusing on what actually matters. Shutting down Copyblogger Academy and folding it into TimStodz.com was a tough call. As difficult and embarrassing as that felt at the time, I know it was the right move because it cleared the deck for what is happening right now.
I have never had a problem with focus. My problem has always been focusing on too many things at the same time. (That’s a paradox, isn’t it?)
Still, I do not look back with regret. Being “all over the place” opened doors I never would have found otherwise, and I am better off for it.
Life moves in seasons, and in this season, I am locked in on growth. I have always said, “If I could just spend all my time on sales and marketing, I know I could 10X the business.”
Well, now is my chance. This is everything I have been asking for, and it is time to deliver.
More to come. Ready to level up.
Love you guys. Talk to you next week.
Tim
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Consolidating everything into one venture is the line that hit me. My biggest weakness is the same one, too many things at once. Atlas, the newsletter, the new thing I'm building. Part of me thinks the scattered phase is how you find the thing, part of me thinks it's just an excuse.